Schema.org Structured Data

Enhance your website's search visibility with proper structured data markup and schema implementation.

What is Schema.org Structured Data?

Schema.org structured data is a standardized format that helps search engines understand your website content better. It provides context about your business, services, articles, and other content, enabling rich snippets and enhanced search results.

🔍

Better Visibility

Enhanced search result appearance with rich snippets

📊

More Information

Display ratings, prices, and business details directly in search

🎯

Higher CTR

Rich snippets typically receive higher click-through rates

Common Schema Types for Businesses

Organization Schema

Business information and contact details

Benefits:

✓Enhanced business listings
✓Knowledge panel eligibility
✓Contact information display

Example Code:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Alta Ignite",
  "url": "https://altaignite.com",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+27-12-345-6789",
    "contactType": "customer service"
  }
}

LocalBusiness Schema

Local business information for location-based searches

Benefits:

✓Local search visibility
✓Google My Business integration
✓Location-based rich snippets

Example Code:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Alta Ignite",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "ZA"
  },
  "priceRange": "R4500-R15500"
}

Service Schema

Service offerings and descriptions

Benefits:

✓Service-specific rich snippets
✓Enhanced service listings
✓Improved categorization

Example Code:

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "SEO Services",
  "provider": {
    "@type": "Organization",
    "name": "Alta Ignite"
  },
  "offers": {
    "@type": "Offer",
    "price": "4500",
    "priceCurrency": "ZAR"
  }
}

Article Schema

Blog posts and content articles

Benefits:

✓Article rich snippets
✓Author attribution
✓Publication date display

Example Code:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Complete SEO Guide",
  "author": {
    "@type": "Organization",
    "name": "Alta Ignite"
  },
  "datePublished": "2024-01-01"
}

Implementation Best Practices

✅ Do's

• Use JSON-LD format (Google's preference)
• Include all required properties
• Keep markup accurate and up-to-date
• Test with Google's Rich Results Test
• Use specific schema types when available
• Include nested properties for completeness

❌ Don'ts

• Don't mark up content not visible to users
• Avoid irrelevant or misleading markup
• Don't use schema for spammy purposes
• Avoid duplicate or conflicting markup
• Don't ignore Google's guidelines
• Avoid overly complex nested structures

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