Selected work

Websites built to move numbers

Every project starts with the one action that matters, then everything on the page earns its place. Here is what that looks like in production.

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6,000+ businesses
40+ countries
4.8 / 5 average rating

Shopify + Next.js

Harmony Organics

Ecommerce, skincare — Lift storefront conversion without discounting

Rebuilt the storefront and product page flow with a faster checkout path, clearer bundle merchandising and a rewritten size and ingredient story.

Headless Shopify storefront on Next.js
PDP rebuilt around one primary add to cart
Bundle and subscription upsells post add
Markets multi currency and local payment methods

+38%: Conversion rate in 60 days
-1.9s: Largest contentful paint
+22%: Average order value

Next.js + React

Metria Analytics

B2B SaaS — More qualified demos from the same traffic

New marketing site, pricing page and demo funnel with A/B tested hero variants, a shorter form and proof placed where objections appear.

Message tested hero with two live variants
Pricing page rebuilt with a comparison matrix
Demo form cut from 9 fields to 3
Programmatic SEO templates for 120 use case pages

2.4x: Qualified demo requests
+61%: Pricing page to signup
9 days: From brief to launch

WordPress

The Hartford

Hospitality, 4 properties — Shift bookings away from OTAs

Booking led redesign with a direct reservation engine, local SEO structure per property and multilingual pages for inbound European guests.

Custom Gutenberg block library
Direct booking engine with rate comparison
Local business schema per property
Four language build with hreflang

+61%: Direct reservations
-31%: OTA commission spend
4 weeks: Full migration

Sanity + Astro

Northline Legal

Professional services — Publish insights without developer time

Structured content model in Sanity with live preview, so a two person marketing team ships articles, service pages and landing variants themselves.

Content model mapped to real page types
Live visual preview for every template
Article, FAQ and breadcrumb schema automated
Editor training plus written playbook

3x: Publishing velocity
+47%: Organic sessions in 5 months
0: Developer tickets to publish

Next.js + Stripe

Verta Fitness

Subscription fitness — Sell the same plans in 14 markets

Localised pricing pages with automatic currency detection, translated routes and local payment methods, so checkout reads native everywhere.

IP based country and currency detection
Live FX conversion with tidy price rounding
Six language routes with hreflang
Local payment methods through Stripe

+29%: Checkout completion abroad
14: Markets live
6: Languages shipped

Experiment dashboard showing variant uplift, funnel steps and Core Web Vitals

How we get these results

Every page is an experiment with a scoreboard

We agree the primary metric before design starts, ship a measurable variant, and only keep what beats the control. Results above are measured against the previous site over matched periods.

+28.6%: Median uplift per tested page
1.6s: Median largest contentful paint
98: Median Lighthouse SEO score

What subscribers say

We cancelled two retainers and still ship more. Our new Next.js site paid for the plan in the first month.

Priya N., Founder, Metria

Requests go in at night and come back designed by morning. The WordPress migration was flawless.

Daniel K., Marketing Lead, Hartford Group

Being billed in our own currency removed the last objection for finance. Simple, clear, done.

Sofia L., Ecommerce Director, Harmony

See plans and turnaround times