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Client work

Real websites, real founders, numbers we were allowed to publish.

Nobody enjoys reading fake case studies. The made up percentages, the client logos with no story attached, the sentence that starts with 'we partnered with' and never lands on a real number. So here are four clients we have worked with in the last two years, in their own words, with the small honest metrics they were happy for us to share. Different industries, different budgets, same underlying pattern: they were tired of renting their website from someone else and wanted to run it themselves without having to become developers. If any of these stories start to sound like your own quiet monologue at eleven at night, you are the kind of business we do our best work for.

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2,400+

Websites shipped since 2010

3%

Annual churn across the whole book

4.9/5

Average client review, verified

6 yrs

Average time a client stays with us

Mockup of the Northline Studio design agency website open on a MacBook
Northline Studio · Design agency

'We killed three vendors, cut $2,400 a year, and finally own our codebase.'

Maya's team ran a small design agency in Bristol and were, without realising it, quietly paying three separate vendors to keep a single WordPress site alive. A hosting company at the top of the food chain, a freelance WordPress developer on a monthly retainer to change anything the theme could not, and a plugin subscription that had quietly hiked its price twice in a year. When we sat down for the first call, she could not tell me which of the three was responsible for the fact that her contact form had been broken for a week. We rebuilt the site on Next.js, moved hosting onto our edge, retired the plugin subscription entirely, and folded the whole thing into a single monthly fee. Twelve months in, her team had shipped forty three revisions through the queue, saved roughly $2,400 a year on retired vendors, and finally had a repository they could hand to a future in house hire without any of the usual 'good luck reading this code' conversation. Her words on the anniversary email: 'I did not realise how much mental energy the old setup was quietly eating.'

  • $2,400 saved in year one across three retired vendors
  • 43 revisions shipped in the first twelve months
  • Full repo handed over, hosting transferable on request
  • One person to message instead of three to argue with
Mockup of the Halden Coffee mobile ordering site on an iPhone in a café
Halden Coffee · Independent café group

'Live in three weeks. Menu changes ship the next morning.'

David runs three independent coffee shops across the north of England and had been quoted eight thousand pounds by a local Shopify agency with a six month timeline just to get online ordering live. He signed up with us on a Sunday afternoon after reading our pricing page in bed. We started Monday. The first shop was taking online orders by the end of week three, the second was live in week five, and the third joined a fortnight after that. Since launch we have shipped a fresh seasonal menu every quarter, a Christmas landing page, a paid loyalty programme, and quiet tweaks to the checkout that lifted average order value by nine percent, all inside the same flat monthly fee he agreed to at the start. Online orders are running at just over three times the volume of the previous site. His only complaint, sent in a Friday email in October, was that his baristas were struggling to keep up with the ticket printer during the morning rush. Not the worst problem to have.

  • Live on Shopify in 3 weeks, not the quoted 6 months
  • 3.1x online orders inside the first quarter
  • New menus, campaigns and loyalty page all included
  • £8,000 build fee avoided on the very first invoice
Mockup of the Loomly Goods ceramics ecommerce site on a MacBook
Loomly Goods · Ecommerce

'12,000 SKUs migrated in nine days without losing a single URL.'

Priya's team sells small batch ceramics and homeware to a devoted customer base, and had spent four years on a proprietary ecommerce platform that would not export cleanly and had put through three price rises in eighteen months. The migration everyone had quoted her was a six month project with a scary six figure budget, largely because nobody wanted to touch the URL structure and risk her search rankings. We took the job on our normal monthly fee. Twelve thousand SKUs migrated, four years of order history preserved, every product review carried across, and not a single URL changed. Zero downtime on cutover night, zero measurable drop in organic traffic in the ninety days after launch, and a redesigned checkout that converts eighteen percent better than the one she was renting. She now pays us less per month than the old platform was billing her, and her customer service inbox has quietly shrunk because the site no longer confuses returning shoppers on mobile.

  • 12,000 SKUs migrated with zero URL changes
  • 9 day migration, zero downtime, zero SEO drop
  • 18% checkout conversion lift after the redesign
  • Lower monthly bill than the platform she left
Mockup of the Northern Rail Union membership site on an iPad
Northern Rail Union · Nonprofit

'Finally a site the volunteer board can update without breaking anything.'

A membership organisation with a volunteer board, seven thousand members, and a fifteen year old WordPress site that nobody on the board dared to touch. Renewals were done on paper because the old member form would not submit reliably on iPhones, which meant somebody's kitchen table filled up with envelopes every March. We rebuilt the site on a CMS the board members could actually use, migrated the member database with no cleanup drama, moved hosting onto our edge, and set up a member area for renewals, event signups and branch communications. Membership renewals went up twenty two percent in the first year, largely because members could finally finish the form on their phones without giving up halfway. The chair sends us a Christmas card every year, and honestly that means more than most of our metrics. Full accessibility audit and remediation was included from day one because it should be, not because a court told them to bother.

  • 22% lift in first year membership renewals
  • Board members can edit pages, no developer needed
  • Full accessibility audit and remediation included
  • Member database migrated with zero manual clean up
Client and designer laughing across a café table with a laptop between them
The pattern

Different industries. Same three sentences on the first call.

'The last one costs too much for what we get.' 'Nobody replies quickly.' 'We do not really own it.' That is what almost every new client says on the first call, whether they are a coffee shop, a union, a Series B SaaS or a solo consultant. Sometimes it is dressed up as strategy language, sometimes it comes out raw at the end of a bad quarter, but it is always the same three complaints in the same order. If any of it lands close to home while you are reading this, you are already halfway to the answer. The good news is that the fix is not a bigger agency or a fancier stack, it is a smaller number of moving parts, an actual named person, and a bill you can predict. That is the whole product and it is genuinely the whole product. There is nothing hiding behind a paywall further down the page.

  • You want to stop paying for features you do not use
  • You want a real person to reply, not a chatbot
  • You want to own the outcome, not rent it back
  • You want the number on your card to be the number on the sign

Want to be the next one in this list?

Send us your current site and tell us what is on fire. You get a specific plan back inside a business day, not a generic pitch deck.

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