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ALTA IGNITE
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How we work

A calm, weekly rhythm that actually finishes what it starts.

Most website projects die quietly in the middle. Four weeks in, momentum drops, decisions stall, the designer moves onto a shinier brief, the developer catches a bug in someone else's site, and the whole thing turns into a Slack graveyard nobody wants to open. We deliberately work in short, honest cycles instead. Pick the next thing, ship it in 48 hours, review it, repeat until the site is doing what your business actually needs. It is boring in the best possible way, because the reason most agencies are dramatic to work with is that drama is often the only thing hiding a lack of forward motion. There is no war room here, no 'strategy phase' that quietly bills for six weeks and produces a PDF nobody reads, no kickoff dinner. Just a calm weekly rhythm and a very short list of what shipped.

Start a projectTalk to the team

Week 1

Kickoff and first designs on your screen

Week 3

Most sites are live for real customers

48h

From revision request to shipped change

1

Person to message, always

Kickoff meeting on a laptop with sticky notes on a wall
Step 01 · Kickoff

One call, one shared doc, no six week discovery phase.

Your first meeting is 45 minutes on video with the designer and developer who will actually build your site. Not a salesperson, not an account manager, not a strategist. The people. We ask three questions in that first call: who is this site for, what do you want them to do, and what has failed before. The answers become a single shared doc that stays open for the whole engagement, so nothing important lives in an email chain or a Slack DM one of us will forget to search. There is no fifty page strategy PDF. There is no branded onboarding deck with your logo swapped into a template we send to every new client. Discovery is one call because most founders already know the answers, they just need someone to write them down properly and then hold them accountable to shipping against them. If you genuinely need a longer discovery process, we will tell you honestly, but nine times out of ten what you actually need is somebody to start.

  • Kickoff inside 48 hours of signup
  • Meet the humans who will do the work, not a salesperson
  • One live doc replaces the deck nobody reads
  • Three real questions, no branded onboarding theatre
Design mockup on a laptop with the Figma interface visible
Step 02 · Design

First real pages on your screen inside seven days.

You see actual pages in Figma, with real copy and real product imagery, within seven days of kickoff. Not mood boards. Not directional exploration. Real pages you can react to. You review inside the file, leave comments where the problem is instead of writing a paragraph explaining which button on which section you meant, and we iterate the same day. Most brands sign off the core layout inside two review cycles, because we stop guessing at your taste and start listening the moment your first comment lands. If a stakeholder needs to see it, add them to the file. If a copywriter needs to swap paragraphs, they do it in place rather than in a Google doc that we then have to reflow into the design. Everything happens where the design lives, which is the only workflow we have found that actually keeps momentum instead of pushing decisions back into ninety minute review meetings nobody has time for.

  • Homepage and one inner page live in Figma by day seven
  • Real copy and imagery, not filler
  • Async review in Figma, same day iteration on comments
  • Sign off in two cycles is normal, not exceptional
Website going live on a laptop screen at launch
Step 03 · Build & launch

From approved design to live site, usually inside three weeks.

Once a page is signed off it goes straight into the build. We deploy to a shared staging URL from day one so you and your team can click around the real product rather than reviewing screenshots. Content is loaded on staging, integrations are wired on staging, analytics are firing on staging, forms are sending to the right inbox on staging, and every tracking pixel your marketing team cares about is tested on staging before it ever sees a real visitor. Launch day is then a boring switch flip: point the DNS at the new site, watch the traffic move over, and go make a coffee. It is not a sleepless night hoping propagation happens before the press release goes out. If a launch is genuinely dramatic something has already gone wrong in the process, and we would rather fix that in week two than perform heroism at midnight in week five.

  • Shared staging URL from day one
  • Analytics, tracking and forms wired before launch
  • Launch day is a switch flip, not a fire drill
  • Post launch monitoring for 72 hours as standard
Design team supporting an existing client's website
Step 04 · Iterate forever

The bit most agencies vanish for. We stay, on the same fee.

This is where the subscription actually earns itself. You send requests into the queue as they surface: a new landing page for a campaign, a fresh testimonial, a pricing tweak, a product launch, an experiment on the hero, a quiet fix to a copy line that a customer flagged in support. Most items ship inside 48 hours. Bigger ones move on weekly cycles. Every Friday you get a short Loom recorded by the person who did the work, walking through what shipped, what is queued, and what needs a decision from you before it can move. It feels less like hiring an agency and more like quietly having a design and development team you cannot see but can absolutely message. Nothing is out of scope because there is no scope document. Nothing triggers a change order because there are no change orders. If it is design, code, copy, content, integration or plumbing, it is included in the same number on your card.

  • Send requests any time, we work them in order
  • 48 hour turnaround on the majority of requests
  • Friday Loom summary so nothing gets lost
  • Reorder your own queue whenever priorities shift

Want to see week one on your business?

We'll walk through what your first seven days with us would actually look like on a real call, before you spend a penny.

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