Launch checklist — Alta Ignite

Forty two items across six areas, run by a second team member who did not build the site. Nothing goes live until every box is either ticked or has a written waiver signed by you.

SEO fundamentals

Unique title and meta description on every route
Semantic H1 through H3 that reflect the content, not the design
Canonical tags on every page, including paginated ones
Open Graph and Twitter card metadata with a real cover image
Structured data for the organisation, breadcrumbs and articles
XML sitemap submitted to Google and Bing
robots.txt reviewed and matched to the sitemap

Performance

Largest Contentful Paint under two seconds on 4G
Cumulative Layout Shift under 0.05 on every route
Images served in modern formats with explicit width and height
Fonts self hosted, subsetted and preloaded
Critical CSS inlined, non critical CSS deferred
Third party scripts audited and boxed off the main thread

Accessibility

Every interactive element reachable by keyboard alone
Visible focus rings on every focusable element
Colour contrast at least 4.5 to 1 on body text
Descriptive alt text on every content image
Forms with real labels, real error messages and real success states
Skip to main content link on every page

Analytics and tracking

Analytics installed with cookieless first party configuration
Consent banner only where legally required, no dark patterns
Conversion events wired to the actions that matter, not every click
Server side event forwarding tested end to end

Legal

Terms, privacy and cookie pages current, dated and linked in the footer
Contact route with a working email address and business address
GDPR data processing register updated with the new subdomain
Newsletter double opt in tested in staging

Handover

Domain moved to your registrar or connected to yours
DNS records documented in the dashboard
Repository and design files shared with two owner emails
Environment variables and secrets rotated after launch
First post launch review scheduled for day seven

Post launch monitoring

We monitor the site for the first seventy two hours from a separate observation dashboard. If anything spikes, the on call engineer intervenes before you notice. After that the site moves onto the standard monitoring rotation for the life of your subscription.